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Kasenna ViewNow Content SolutionsIPTV - the New WorldIPTV and Video-On-Demand (VOD) offer a new world of opportunity for service providers and the consumer - new revenue sources, new entertainment options, new ways of experiencing movies and more. These opportunities also come with a number of challenges. Where will we get the programming? How do negotiate the rights? How will we drive demand? How will we keep track of what people buy? Kasenna® ViewNow® has the answers to these questions and more. Premium Content from major motion picture studios to drive demandViewNow provides answers to the biggest question - how to get VOD content. For both IP and traditional HFC cable systems, ViewNow has arranged full-output licensing agreements with major motion picture studios and other content providers. These major motion picture studios are offering ViewNow and its affiliates both new release and library titles for VOD deployments. Tools and Services to market and manage the contentProgramming isn't the end all. Marketing the service in order to drive demand and analyzing the usage for more refined marketing is the critical step. ViewNow provides a marketing and sales support package that will enable you to understand your customer's purchase behavior in order to better advertise and market your service. Our Marketing Services staff will be at your disposal, allowing you to use ViewNow as an extension of your own marketing department. What's more, you'll be able to do most of your marketing work online. Within the ViewNow affiliate web site you can preview, customize, and order collateral as well as have access to other marketing tools. ViewTrak™ to make your VOD service a cost centerIn ViewTrak you'll have a powerful software application that allows you to both manage and track all VOD activity in your local market to make your VOD service a cost-effective profit center.
The ViewNow solution includes:
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